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Which brands are meaningful for Canadians | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
Harmeet Singh

If three quarters of the world’s brands disappeared, most people wouldn’t care, but major tech brands and a Canadian coffee favourite are still considered to add to consumers’ quality of life, Havas Media’s Meaningful Brands 2015 research suggests.

http://strategyonline.ca/2015/04/30/which-brands-are-meaningful-for-canadians/
 

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